What is Retargeting?

Written by Gordan Vasilic
Updated 2 years ago

It turns out that 97% of people who visit your product page leave without buying anything, and then they’re lost forever. Unless we can bring them back.  

Retargeting allows you to follow your audience and to target them with appropriate ads and messaging. By embedding a pixel (a small piece of code) in the URL link, you will be able to track visitors and continue your marketing with them in other places.

  1. Someone visits your product on Amazon or product page.
  2. Later, you can show them your ads on other pages they visit.
  3. After you have their attention, there is a good chance now they will return to your product ready to buy.

Statistically, combining retargeting ads with the other advertising, you already do, can help you sell 50% more stuff.

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