Since the last Amazon changes, all keyword fields are weighed equally by Amazon's ranking algorithm so you can choose any order. You can add them to:
- Seller Central Backend Searchterms - 250 Bytes
-Every word only once
-No special characters
-Capitalization and order irrelevant - Title - 200 Characters (inlcuding spaces)
- Backend Searchterms - 249 Bytes
- Bulletpoints - 1000 Bytes (around 2 rows per bulletpoint)
- Description - 2000 Bytes
- Enhanded Brand Content (EBC) - Not Indexed (products cannot be found via the keywords in EBC)