Best way to order your keywords?

Written by Gordan Vasilic
Updated 3 years ago

Since the last Amazon changes, all keyword fields are weighed equally by Amazon's ranking algorithm so you can choose any order.  You can add them to:

  • Seller Central Backend Searchterms - 250 Bytes
    -Every word only once
    -No special characters
    -Capitalization and order irrelevant
  • Title - 200 Characters (inlcuding spaces)
  • Backend Searchterms - 249 Bytes
  • Bulletpoints - 1000 Bytes (around 2 rows per bulletpoint)
  • Description - 2000 Bytes
  • Enhanded Brand Content (EBC) - Not Indexed (products cannot be found via the keywords in EBC)
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